With a name that's a cheeky nod to the clandestine British check-in pseudonym, Mr & Mrs Smith is the world’s most trusted boutique hotel expert. Now, the company is bringing its style-spotting travel knowledge and bespoke booking service to the US with the opening of its offices in New York City’s SoHo.
With more than 700 recommendations (many can’t be found on other websites), for intimate, hip and sexy properties around the world, the carefully curated hotel collection is anonymously reviewed by artists, writers, entrepreneurs and bold names such as Stella McCartney, Dita von Teese and Cate Blanchett, who supply tongue-in-cheek, first-person accounts of their Smith-hotels stays.
Consider Mr & Mrs Smith as the cocktail party couple that always are in the know. The go-to friends that you call whenever you get on a plane. Need a sensual Southeast Asian locale off the beaten path? Or, how about a recording studio/hotel in Jamaica frequented by Gwen Stefani? What’s the right riad to stay at in Marrakech? It’s all here, painstakingly packed into one convenient (and gorgeously written) website.
As well as featuring entertaining and insider content, Mr & Mrs Smith provides a team of in-house travel specialists who are available by phone 24 hours a day. Anyone can access the website, tap into the in-the-know recommendations and book their hotels at the best possible rates, but members have access to added travel perks including money back and exclusive hotel deals.
The company was started in the UK in 2003 after founders James Lohan and Tamara Heber-Percy (now Lohan as they wed a few years later) had a lackluster hotel experience and became determined to help like-minded travelers avoid off-the-mark hotel stays. Lohan explains, “We go to extraordinary lengths to select the world’s best boutique hotels, and then we anonymously review all of them so we’re certain it’s the most passionately discerning collection on the planet.”
Tamara Lohan notes, “Americans get less holiday time than practically any other country, so when it comes time to book their vacation, they need to leave nothing to chance, and our website and travel team ensures they’ll get the hotel right every time.”
A few key points about Mr & Mrs Smith:
CURATION IS KING
Mr & Mrs Smith is like a trusted friend giving the inside scoop. Smith does not make recommendations without visiting a hotel at least twice; first by an accredited team member and then by an anonymous tastemaker couple, ensuring quality, consistency and that it fits the Smith profile. Hotels cannot pay their way into Smith.
CONTENT IS QUEEN
In-house staffs of experienced journalists make up the global editorial department and every destination guide (over 300 internationally) is written in Smith’s signature irreverent and witty style – nothing is syndicated. Smith content provides the latest tips on what room to choose, table to book, activities worth getting out of bed for, or special occasion properties like wedding, honeymoon, spa vacations, or family-friendly spots.
SERVICE OBSESSED
Mr & Mrs Smith doesn’t use anonymous call centers located in obscure destinations, but rather trained travel advisors based in one of three Smith offices around the world. This travel team has a super-cult following with dedicated destination and travel type expertise; let’s just say that once a Mr & Mrs Smith client, you’ll never want to book with anyone else.
With headquarters in London, Mr & Mrs Smith now has offices in Melbourne and New York City. For more information visit http://www.mrandmrssmith.com or call 1 800 464 2040.
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